How can I make a presentation that will undoubtedly attract attention of the experts?
The most important thing is that in the basis of your presentation there must be an idea, that will make us say "Wow, we will take it immediately!".
Drawing-up of presentation
advises: do not go into details or describe the idea globally. Do understand, that we are assessing its prospects for future years on a market that changes every day.
: "I am sure that any presentation will be perceived easily if it is simple and informative. If there is the smallest possibility to draw sketches or preliminary design, it is necessary to show them for sure."
thinks that it is very important to understand: as early as at the stage of application submission the usability and interface of the future project are important.
prefers in literal sense to see the essence of the project at once - on the first slide. The clearly expressed main idea at the very beginning is an indicator that the project has been formulated and structured in the heads of the authors. The rest slides are meant for developing and specifying of the first idea. At this the team must have sincere readiness for dialogue.
is sure that the prerequisites of success of the presentation are brevity, clarity and good structure.
gives eternal advice: first think, then write. You must in the literal sense "on fingers" explain your idea to the person, who does not know anything about it yet.
says that in the presentation it is important to show, on what audience your project is directed and how you assess market capacity and competitors.
When you have only one minute to present the project, you must understand clearly how you will spend those precious seconds. Most projects that come to our round table are not able to fit in this timeframe, so try to learn how to do this well.
First try to describe your project and limit yourself to 150-200 words, at this point it is necessary to include in these 200 words, a description of the main idea, its uniqueness and use for the consumer, your assessment of the market, the composition and experience of the team, the current status of the project and the volume of the financing that you would like to receive. In order to stay in the timeframe for your presentation, try to include all this necessary information in the first part and first 20 seconds of the presentation.
The first impression
The first phrase is the most important. Try to write several variants and show these variants to the older generation. If they do not understand what you have written you should re-write it another way. Repeat this exercise until most people who see the text for the first time understand it.
Use as few terms as possible and try to use the wording that will be clear for everybody. For better understanding try to create in the listeners a visual image of your story.
Timing and speech
Record yourself on camera and watch your pitch with friends. Check if you managed to be in the timeframe of 60 seconds, whether your sound confident. Gather their advice on the things that could be improved.
After testing your speech on your friends, not familiar with the project, ask them to retell with their own words what they understood from your speech. What your project is about, from their point of view, what uniqueness it has, why it is worth spending effort and money on it.
Gather the best
Write and record on camera several variants, and review your work and the wording the next morning. Choose the most vivid and understandable of these, explaining the main phrases, and remember to try to take into consideration all the advice and wishes of your friends and colleagues, and create a new, brighter variant.
If you manage to this exercise properly, you should now be able to attract the investors' attention during your presentation and explain the main thesis of the project, so that they will be eager to ask you questions.
Making a pitch-book
This is a presentation of 10-12 slides with approximately the following structure:
Slide with elevator pitch.
On this slide you describe existing imperfectness of the world/market/technology/applied niche. It is an important slide, on it you describe the problem that you want to solve.
Example: The market of online-booking of tours has been actively developing during many years and proposes rich possibilities for people who want to have a rest. Most instruments of search and booking of tours are built around the standard search interface, operating with the criteria "city, dates, stars of the hotel" and presuppose that the user knows where he would like to go. At the same time, when people begin to think about the holiday, they formulate their aim like this "I want to go to the seaside for $1 000". Between taking decision about having rest and decision "where to go" the user spends hours on sites of booking and sends tens or even hundreds of inquiries, collecting and comparing information to answer the question "where it is possible to go on $1 000".
On this slide describe how you propose to solve the problem.
Example: we are proposing to create the instrument of search and booking of tours, maximally supporting natural process of taking decision about rest. The main criteria of holiday there will be type of holiday (sea/skiing/the world's capitals/diving/exotic tourism), budget and dates of the trip. A typical inquiry will be "to go somewhere next week for one thousand dollars" or "go to the seaside for one thousand dollars in November".
On this slide you describe the market of your service/application. Example: the market of instruments of online-booking in the world is N million dollars, in the next 5 years the market will grow M percent.
Describe the main players of this market and their indices (if any).
User's value/Competitive advantage
On this slide compare your service with the nearest competitors. It is convenient to show it in a form of a comparing table. Across - functional, down - competitors.
Here describe, how you are going to make money.
Introduce the key personnel in your project, their roles and previous working record.
Describe what has already been achieved and when those things outstanding will be completed.
Show how much money you would like to attract. It is also possible to show what part of the project you are ready to give to the investor, but it is optional. Specify what you need this money for (XXX for the development, XXX on operational expenses, XXX on marketing). Be precise. The investor will not understand the phrase "we need from 3 to 7 million dollars, but we can take more just in case".
How to Assess The Market
A great number of project presentations that are sent to us, have written in their aims "to become the player number XX on the world market". At the same time at the defense of the project it becomes clear that the creators and ideologists of the project do not know the structure of the market beyond the Russia, what trends exist and what services are popular at the present time.
Clarification: to understand the structure of the market abroad, often it is very important to understand what ordinary life is like there, and if the project is meant, for example, for the American market, it will be very useful to communicate with those people who lived there and are representatives of the audience on which the project is aimed.
Thus, here are the links for studying:
- General reports on the trends on the market (online + mobile)
- About Facebook audience
- About Facebook applications
- About iOS mobile applications
- You can see statistics on the particular projects at Compete/Quancast/Alexa
- Detailed information about the particular project can be obtained from Crunchbase
- For trends and new projects it is more difficult, here you must follow closely the industry in general (see the section "What to read"), and, of course, watch attentively all the participants/winners of all serious startup-events. For example, participants and winners of Disrupt
- General topical future trends can be learnt reading reports or finding rare but valuable information from
- And of course, it is very useful to follow appearing and growth of trends via Google.Insight и Google.Trends
It is not worth creating your startup, if:
- You like stability and you are not ready for constant changes and absence of confidence in tomorrow.
- You prefer to work from 9 till 18 and spend all your free time with the family/television/friends.
- You are afraid that you will fail. It is reasonable - 6 people from 10 fail.
- You are not ready to refuse you initial idea in the process of its realization. (It will change anyway).
- You have a perfect solution to a problem that does not exist.
- Nobody likes your idea, except you.
- You want to make something "like facebook/amazon/somebody else, but better/, more beautiful", where "somebody else" is the acknowledged leader of the market.
- You invented an initial idea a year ago, but you are not ready to create a working prototype to check its feasibility.
- You prefer to work alone, and are not going to attract anyone into the team of your startup.
- You think that startup is fashionable and cool, that is why it is necessary to start it immediately.
What to read